If you’re wondering, “Do I really need a website?”—you’re not alone. With social media, marketplaces and AI tools, many people are left wondering if a website is still necessary. The short answer? Yes.
“Social media is like speed dating—it gets you noticed, but your website is the real date where trust is built, connections deepen and relationships grow,” says Oz Golan, a product manager at DM “Unlike social media, where users scroll past in seconds, your website provides a dedicated environment for customers to learn about you, connect with your brand and make meaningful decisions.”
For freelancers, entrepreneurs and small business owners, a website offers a distraction-free space to stand out and grow. This guide will break down the reasons why having a website matters and how you can create one without technical skills.
Building a website for your business, passion project or side hustle should be easy and exciting. With DM, you can customize and launch a professional website in minutes, no coding needed. DM is all about simplifying the process so you can focus on what matters most—bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted.
There are countless types of websites and customizable website templates you can use to meet your needs. Whether you’re building a brand, selling products or offering services, a website allows you to:
01. Credibility and professionalism
Having a website is a key part of how others perceive you. “We live and breathe the stories of successful independent brands here at DM,” says DM head of marketing content, Maria Hayday. “And something that comes up all the time is the need for a recognizable, trusted ‘house’ that ties a brand together.
“A website proves you’re a serious, legitimate entity. I’m always a little suspicious when a brand I’m interested in doesn’t have their own website when I search for them online.”
Without a website, you risk coming across as outdated or untrustworthy—or simply being forgotten. Meanwhile, a well-made website can help you make a strong first impression. It provides a space for you to tell your story and show off your vast experience, alongside your credentials.
“Real trust is built through sustained engagement. And unlike fleeting social media interactions, a website allows your business to showcase detailed content—testimonials, case studies and rich storytelling—which are all essential for building authority and trust,” notes Oz.
02. Control over your brand and messaging
Relying only on social media limits how you present your brand. Algorithms change, platforms disappear—but your website remains yours.
A website gives you full creative control to express yourself or vision without restrictions. Whether it’s through web design, your website layout or content, your site becomes a personalized space and “is really the best place to tell your full story,” according to Maria.
Take Muted Luxe, as an example. The UK-based jewelry brand uses its site to demonstrate its devotion to handmade, sustainable products. “Muted Luxe is a quiet rebellion against the rush of fast-fashion and mass-produced homeware,” reads its About page, where visitors can learn about how the business was founded.
03. Marketing and growth opportunities
A website opens the door to endless opportunities for growth and visibility.
“It’s a space where visitors can find your full offering, and you can manage all your ventures and revenue streams,” says Maria. “Today, entrepreneurs are branching out into all areas. For example, it’s rare for a hospitality brand to just need a booking solution. They’ll likely want a blog to share recipe ideas or a store to sell merch.”
Your website acts as a hub, where you can launch events, promote special offers or explore other revenue streams without having to direct people to multiple platforms. And if you’re using DM, these business solutions come built-in, so you don’t have to worry about managing multiple apps either.
From a marketing perspective, one of the most powerful tools at your disposal is search engine optimization (SEO). By incorporating strategies like adding relevant keywords and publishing valuable content, you can potentially get your site ranking higher on search engines like Google.
“A website enables your business to be referenced by AI-driven search platforms [e.g., LLMs, GenAI tools], too,” adds Oz.
You can also manage all of your marketing strategies from one place. Use tools like email marketing to target, engage and retain your audience. Share updates, offer free resources or learn how to make a newsletter to encourage visitors to return. Combined with features like call-to-action (CTA) buttons, your site turns casual visitors into loyal customers.
04. More sales and lead generation
A good website is one of the best tools for driving sales and generating leads. It acts as a 24/7 storefront, always ready to engage potential customers and guide them toward taking action.
Oz points out that “a website isn’t just about making a sale; it’s a platform for lasting engagement. Features like newsletters, memberships and personalized experiences keep customers connected beyond their first visit.”
With strategically placed CTA buttons, signup forms and offers like free trials or downloadable guides, you can collect valuable visitor information to nurture future relationships. Features like live chat, personalized pop-ups and integrated bookings systems make it easy for users to connect and move further along the sales funnel.
Don’t underestimate the power of web analytics either, notes Judit. “A website offers a wealth of data on your audience—from demographics and interests to granular behavioral insights—enabling data-driven decisions.”
Use tools like DM Analytics to track visitor behavior and to identify which page drives the most engagement. This, in turn, can help you fine-tune your strategy for better results. For example, if you see that users frequently visit a specific product page but don’t convert, you can tweak the content or offer targeted discounts to encourage a purchase.
For online sellers, understanding what is eCommerce and how it works is the key to building a strategy that drives results. Your site can simplify the checkout process by offering a secure payment option like DM Payments, and intuitive website navigation. You can upsell or cross-sell at checkout and stay in control of the entire shopping experience. By learning how to make an eCommerce website, you can create a smooth shopping experience that keeps customers happy.
05. Competitive advantage
There’s no doubt—a website sets you apart from the competition. Unlike social media or word-of-mouth marketing, your website serves as your own unique space, customized to reflect your personality, values and vision.
“Instead of competing for attention on a crowded feed, a website puts you in control of the customer journey—it provides a distraction-free environment where visitors can explore your brand,” says Oz.
On a more practical note, he recommends creating dedicated landing pages for specific campaigns, promotions or audience segments. You can weave in customer testimonials or feature-by-feature comparisons, just like Green Heffa Farms does right on its homepage. Visitors are greeted with a thought-provoking video, testimonials and copy boldly stating “why we are the better choice.”
Ultimately, you control the narrative on your site and can freely express what makes your brand so special. You can offer a fully branded experience that makes your business hard to forget.
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