Between the pandemic and the e-commerce boom, the retail world is undergoing a real revolution. Consumers’ expectations have changed – they want transparency throughout the customer journey, from ordering to receiving the product. As a retailer, you must therefore be able to adapt quickly to satisfy these new needs while maintaining the profitability of your business model. An Order Management Platform (OMP) will help you face these challenges head-on.
As the European leader in OMP, we would like to share 6 reasons why you should implement this system.
The Order Management Platform (OMP) adds value to your supply chain
By synchronizing your products, orders and future stock, the Order Management Platform allows you to display reliable information to your customers.
As a result, the OMP strengthens your business relationship and makes it agile and highly personalized. Your storage costs are also reduced: since the supply chain automatically adjusts to omnichannel orders and needs, there is no need to immobilize stock.
Even if the added value is more obvious on the customer end, by guaranteeing better reactivity OMP technology also takes into account supplier and carrier constraints. Your entire supply chain is thus enhanced.
The Order Management Platform (OMP) processes all orders automatically
The majority of orders are placed after 10pm, when your teams are not on hand to process them. With an Order Management Platform, you can set up specific orchestration rules for non-working hours and/or days. This way, online orders can be automatically allocated to warehouses, payments can be processed, labels can be printed and confirmation emails can be sent. Order processing speed is significantly increased and your stock inventories are updated in real-time.
The Order Management Platform (OMP) supports your company’s growth
Increased competition in the retail market means that you need to choose tools that can constantly adapt to the growth of your company. The Order Management Platform is an agile and flexible tool that will accompany your growth – and it’s not just for large corporations.
Small and medium-sized companies can also benefit from this solution, as it optimises existing channels, generates additional revenue and offers new omnichannel services in line with the ever-increasing demands of customers. It also reduces logistics costs.
The Order Management Platform (OMP) reduces your costs
The OMP improves your profitability and helps to reduce your costs by:
1. Reducing the cost of human error: Thanks to an OMP, you have a company-wide, real-time view of your stock. Inventory is taken instantly across all your platforms. The customer can therefore be sure that the product of their choice is available, and the processing of their order is significantly faster, especially when ordered in store.
2. Reducing transport costs: Although the customer has a choice of shipping methods, it is possible, thanks to the Delivery Promise, to highlight in-store pick-up methods on the product page. This way, if one of your shops has the necessary stock to satisfy the order, costs are reduced for both the customer and the company.
The same goes for returns costs. By accepting online returns in-store, you can reduce their cost to you.
The Order Management Platform (OMP) increases customer satisfaction
In the age of social media and online reviews, the impact of a negative customer experience is unprecedented. In such a competitive environment, it is therefore essential to attract and engage customers. The buying process must be anticipated and designed with the utmost care, as your customers are just as demanding on the quality of the products ordered as on the buying process itself. With an Order Management Platform and its associated omnichannel solutions, you can improve the customer experience throughout the process:
- Displaying reliable stock information through stock unification
- By transforming your local stores into Ship from Store warehouses to shorten delivery times and reduce transportation costs
- Simplifying your self-service returns processes and options
